Today's other column takes an early look at the season's ratings and tries to figure out whether we can interpret anything at all from them:
"You can't do winners and losers yet!" he barked. "We don't know (euphemism)!"
The reason the networks don't know (euphemism) yet -- why they won't for another few weeks, in fact -- is because of a new Nielsen measurement introduced this year called Live Plus Seven Days, which measures both the live viewing and any playback by a TiVo or other digital video recorder within a week after a show first airs.
To read the full thing, click here.